Seasonal businesses must change with the weather so how do continue thru the slow season? So do you want a seasonal business or a year round continuity!
Is Your Business like the Weather?
Sometimes it seems a lot of businesses are like the weather. Hot, cold, foggy, and of course blizzards or tornados. Have you ever wondered how to control these weather affects in your business?
Let me share with my perceptive.
Most businesses I see today spend all of their time, energy and resources working in the business. This means they are only addressing the day-to-day needs and crisis every business has. If you invest all of your time in the business it is very difficult to grow your business.
Let me ask you a couple of questions about your business:
- When was the last time you reviewed your business strategy and goals? (Should I ask do you even have them)?
- Do you know the cost of acquiring a new customer?
- Do you know the yearly and lifetime value of your customers?
- What are your top three marketing tactics? Strategies?
- Have you reviewed your financials?
Now is the time of year when many of us start to think how creative – and aggressive – our New Years resolutions should be. I urge you to take a day (or a week!) before the end of the year and seriously look at your business.
- What worked this year?
- Where did you fall short?
- What are your goals for 2012?
- Do you have a concrete, sustainable, achievable plan to get there?
While I am on my soapbox… let me add one more thought. Be sure to be consistent.
As you know, I am not about the holidays. While others are out celebrating… carve a little time out to work ON your business. This will help reduce the weather affects you have seen in the past.
As always, have fun.
A few days ago we arrived in Honolulu, Hawaii to speak at a conference and it’s been raining almost non-stop. Not exactly the weather I was promised. My husband told me that it will be very tropical and hot here so I only packed summery clothes and wasn’t prepared for the colder weather (to tell you the truth, it was a strategy so I had an excuse to go shopping!).
Unfortunately a lot of businesses are like the weather, one week the sun is shining, the next it’s raining, sometimes even for a whole month or season! For a small business to run smoothly and its owner to be stress-free, the business needs to be set up with the right systems to avoid peaks and troughs. A lot of business owners seem to just accept that their business is like a roller coaster ride which is absolutely not necessary.
Here are three ideas for you to avoid the rains or at least to stay dry:
Have marketing systems in place that work for you like clock-work. Whether you are busy or not, your marketing strategies should be set up for you so that you never run out of clients. Most businesses only think about marketing when it’s too late, i.e. it’s already raining and there are not enough clients. Make sure you set up a few key strategies that keep attracting clients to your business over and over again.
Get your clients or customers to come back for more. Make sure you exceed your clients’ expectations so they come back for more. As you may know, it’s much easier to sell to an existing or past client than acquiring a new one (given that you’ve been nice to them in the first place!). If the bad weather is approaching, ask your current clients to come back for more (hopefully you keep your database up to date so you can contact them easily).
Think about how you can create recurring income through maintenance programs or an ongoing service or product delivery. A dog food company in the US (I can’t remember their name) realized that they can offer a much better service (and make much more money at the same time) if dog owners subscribe to receiving dog food delivered each month. This way the customer doesn’t have to go to the shops each time the dog food runs out. Very convenient for them and great for the dog food company as they secure regular customers.
Can you do the same in your business? A couple of years ago we did something similar with an organic cleaning business. Their customers can choose to receive the cleaning products sent to them on a regular basis so they will never have to think about getting them again. It’s proven to be a very popular option.
I trust these tips will help you think about how you can rain proof your business. Please let us know how you go.
It’s still raining here in Hawaii, I better get off my computer and do some more shopping.
Visit my Lightyear Wireless website: http://doesyourwirelesspayyou.com
Are you taking advantage of the Lightyear Wireless April Promotions! There are ONLY 8 days left to gather as many customers as possible and help others do the SAME in April!
Promotion One: Lightyear Wireless April Fools Promotion
EVERY new customer who orders service with Lightyear Wireless will receive 10 EXTRA days of service in April with Lightyear Wireless during the month of April! The normal Lightyear Wireless Unlimited Talk, Text, Data and $5 in FREE international calls per month is ONLY $59.99 for 40 days of service for new customers who order in April!
Contact EVERYONE you know TODAY and invite them to join Lightyear Wireless as a customer in April and start SAVING money and GETTING more! They can click on this link http://bcdeck.lightyearwireless.com to visit my Lightyear Wireless Website TODAY!
AT&T and Verizon Customers pay $69.99 for unlimited talk, $20 for unlimited text and $50 for 5 GB of data (No Unlimited Data Plans) per month. That’s $139.99. Compare that to UNLIMITED Talk, Text, Data and $5 in FREE international phone calls with Lightyear Wireless for ONLY $59.99 per month. Saves AT&T and Verizon customers $80 per month and gives MORE! Why would anyone pay more to get less?
Promotion Two: Lightyear Wireless You + 3 = your website for *FREE
Will your website fee become *FREE in May? Every Lightyear Wireless Representative who earns *FREE service in April 2012 and has 3 personally sponsored Representatives earn *FREE service in April 2012 will get their website fee for *FREE in May!
Do you realize what that means? That means you can have your very own nationwide wireless business with Lightyear Wireless for *FREE in May!
How much do you think a wireless store owner in your area pays monthly to have a wireless store? They buy phones for inventory at their store. They pay a monthly cost to have a store front. They pay employees to help manage the store and service the customers, etc. Do you think that adds up to a lot of money? Click on this link http://www.entrepreneur.com/business-opportunities/wirelesszoneverizonwirelesspremiumretailer/197867.html to view what one company charges for people who simply want to open their own wireless store. Wow! That’s a lot of money!
With Lightyear Wireless, you can open your own nationwide wireless store for only $324.99 one-time fee and your total money cost is only $49.99 for your mylightyear marketing system. And now you can earn your monthly fee of $49.99 for *FREE by simply earning *FREE service and helping 3 people do the same!
If you know someone who has a cell phone, might be interested in getting their cell phone bill for *FREE and may be interested in getting paid to help others do the same, ask them to visit your prospecting website http://bcdeck.mylightyear.net TODAY! There has NEVER been a BETTER time than NOW to learn about Lightyear Wireless!